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Congratulations Marta Villanueva for the 2015 QRCA Award!

Awarded for her friendliness, creativity, commitment to QRCA, leadership, optimism, humor, mentorship, a passion for life, and unconditional positive regard for all....

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Getting Deeper Into the Why Through Eliciting Desired Thinking

As market researchers, our goal is to uncover the insights beneath the opinions and stories. However, in our efforts to illuminate the what and why, we often pay less attention to the how...

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Design Thinking Tools for Qualitative Researchers.

Qualitative Research Consultants (QRCs) are experts at delivering customer experience-based insight...

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Creativity for Everybody

Creative thinking is necessary for any business, and it is essential in the insights industry. But how to incorporate “creativity” in business has been a challenge...

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Secret to Creativity.

I have a confession to make… I used to think creativity was lost on me. It took me two years of in-depth study...

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Creativity and Innovation Dance

Is there a difference between creativity and innovation? While creativity and innovation may intertwine, they are not synonymous...

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Top Tips for Curiosity to Fuel Forward Movement

There is a significant payoff in making curiosity a way of life. Being deliberately curious builds the ability to solve problems, by encouraging diligent work on challenges, rather than their avoidance...

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