NuThinking provides the impactful insights to grow brands.

Our unparalleled experience in creative thinking and our respective areas makes us exceptionally qualified to provide new ways to connect with consumers, techniques to understand consumer motivations and triggers, ability to bring those insights to life, and the vast experience to help clients make smart decisions.

Our “Expert Team” is results-driven and includes those who have formal training in various creative thinking processes, including Creative Problem Solving (CPS). This process has delivered impressive results for companies like Kimberly-Clark, Coca-Cola, Google, MIT, and many others. Marta Villanueva, an award-winning researcher with nearly 20 years of successful insights and strategy experience will be the project lead, someone you can trust and rely on to deliver results.

Marta Villanueva

Founder/Chief Insights Officer

Marta loves empowering all consumers to be expressive, demystifying culture, and putting insights to work for brands. Bilingual and bicultural expert who has been digging deep into the driving impulse of innovation through nearly 20 years’ experience in insights for product and brand strategy.

Lauren St. George


Lauren loves coming up with ideas and bringing them to life. She is passionate about helping businesses solve challenges by thinking differently. For the last 15 years, she has partnered with Global Fortune 1000 companies to answer marketing strategy, product development, and brand positioning questions.


Visual Facilitator

Jane loves color, visuals, and simplifying. She is an art director, creativity consultant, and visual facilitator. Combining business experience and conceptual thinking, Jane has the ability to diagnose challenges and opportunities and creatively solve for business innovation. She is valued for her openness, empathy, humor, and insight.


Insights Strategist

Jessica loves synthesizing data, insights and "gut“ to come up with actionable solutions. As a hybrid market researcher, strategist and account planner, Jessica has over 15 years of experience in finding new solutions to nagging marketing issues.

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