Experiential
Face-to-face connection helps people share on a deeper level.
Services
Where We Deliver Impact
Three ways to work with NuThinking, standalone or combined into one engagement. Different formats, same engine: creative problem-solving discipline applied end to end.
Why our clients recommend us
Has it all: qualitative design expertise, moderating across multiple methodologies, Latino segment experience, creative problem solving, and ideation facilitation.
Service One
Qualitative Research & Insight Generation
Go beneath the surface with methods matched to the question. Three lenses shape every design:
Latino / Hispanic Segment Specialization
Expertise that brings below-the-surface drivers to life, even on sensitive topics.
Online
Innovative digital tools that meet consumers where they are.
In-Person methods
- Individual interviews
- Group discussions (mini to maxi)
- Immersions
- Shop-alongs
- Ethnography
- Intercepts
Online methods
- Digital ethnography
- Online communities
- Video diaries
- Mobile ethnography
- Chat groups
- Webcam focus groups
- User experience research
Hybrid & Mixed Method Designs
Combine two or more digital and in-person approaches for breadth and depth in a single study.
Focus Areas
The Topics We're Brought In to Inform
- Target Exploratory
- Emotional Drivers
- Cultural Strategy
- Category & Brand Understanding
- Innovation
- Corporate Culture Strategy
- Competitive Landscape
- Brand Equity & Positioning
- Insight Mining & Development
- New Product Development
- Trend Identification
- Communication Touch Points
Industries We Know
Deep Category Fluency, Built Over 20 Years
Special depth in CPG, retail, and healthcare, with vast experience across nearly every consumer category. A sample:
Food & Beverage
Snacks (adults and kids), Dairy (yogurt and cheese), Cereal, Meats, Bouillon, Flour, Olive Oil, Corn Oil, Seasonings, Dressings, Soft Drinks, Bottled Water, Beer, Wine, Spirits, Seltzers, Kid Beverages.
Retail & Restaurants
Grocery, Drug, Convenience, Bodega, Department Store, Mass, QSR (pizzas, burgers, and chicken).
Health, Pharma & Personal Care
Hospitals, Clinics, Pharmacy, Primary Care Doctors and Surgeons, Health Insurance, Women's Health, Diabetes, IBD, Crohn's, UC, OTC Medicines, Pharmaceutical, Nutrition, Mental Health, Vaccines, Oral Care, Hair and Skin Care, Feminine Care.
Household & Pet
Cleaning Products, Air Care, Laundry Care, Paper Goods, Foil, Chilled, Dry, and Wet Pet Food.
Financial & Insurance
Banking, Credit and Debit, Money Transfer, Personal Credit, Auto and Home Insurance, Mortgage, Disability, SNAP Benefits, Medicare and Medicaid.
Community, Public Sector & Beyond
Economic Development, Social Causes, Civil Rights, DE&I, Roadway Safety, Political, Language-Learning Devices, Education, Public Transportation, Tourism, Airline, Utilities, Entertainment, Telecom, Non-profit.
And many more. If your category isn't here, it's likely one cousin away from work we've already done.
Service Two
Strategy & Insight Translation
The step that turns findings into business results, and the place where the creative problem-solving training earns its keep.
Action Plans
Turn research findings into a clear, prioritized plan your team can execute.
What to Change and How
Specific, concrete direction your team can put to work right away.
Cross-Functional Alignment
Get marketing, insights, and leadership looking at the same picture and moving in the same direction.
Why our clients recommend us
Offered candid and critical insights which helped to shape the team's work in a way that led to positive change.
Service Three
Workshops & Facilitation
Bring a room from stuck to aligned in a single session, guided by frameworks created for action.
Strategic Planning Sessions
Grounded in the Foursight framework to move a group through divergent and convergent thinking toward one clear priority.
Co-Creation & Ideation Workshops
Design thinking, Creative Problem Solving, and other creative techniques to generate and pressure-test new ideas with your team and real consumers side by side.
Idea Refinement
Trained facilitation that makes good ideas great by applying proven tools to solutions you already have.
Creativity & Problem-Solving Training
Equip your team with tools they'll keep using long after the workshop ends.
Consensus & Talent Sessions
Facilitate high-stakes conversations, from talent strategy to communications priorities, where alignment matters as much as the answer.
Why our clients recommend us
Strong understanding of consumer insights and a depth of experience across creative techniques. Guided us to the most important takeaways and steered my team away from the less meaningful findings to help us arrive at a strong, successful path forward. Empowers consumers to bring stories to life, delivering deep insights for actionable strategy.
Easy Ways to Start
Two Simple Ways to Sample the Approach
Not ready for a full engagement? Start small. Both options deliver real value on their own and set up a natural next step if you want to go deeper.
A Category or Segment Secondary Data Landscape
A fast, focused analysis of your category or segment: what the existing data already says, and where qualitative research would add the most.
A Talk or Facilitated Session for Your Team
Invite Marta to speak or run a working session, the same thought leadership she brings to IIEX, QRCA, the Insights Association, and The Quirk's Event, aimed at your team's challenge.
Why our clients recommend us
Marta is a multi-faceted, out-of-the-box thinker and talented executor who has brought tremendous value and insights as a Qualitative partner to our business in conjunction with strategic research conducted on behalf of retailers and manufacturers.
Bring Clarity to Your Next Big Decision
If you're tackling a complex challenge and need insight that leads somewhere, let's talk.
Here's what these engagements look like when the stakes are real.