Approach
Where Insight Becomes Strategy
NuThinking bridges the gap between consumer insights and strategy. The bridge is a discipline: formal training in Creative Problem Solving, the science of how groups move from what they know to what they do. Every project runs on it.
The NuThinking Difference
Trained in the science of turning insight into action.
The Model
Human Insights New Thinking Strategy
Human Insights
Creative thinkers grounded in marketing go beneath the surface to understand what makes people tick, not just what they say.
New Thinking
Workshops driven by creativity activate those insights, align your team, and turn observation into momentum.
Strategy
This is the payoff. Applied creative problem-solving turns insight into breakthrough strategy.
We work with clients at any point along this journey, whether you need the research, the workshop, or both.
The Process
Four Steps, Every Project
Start With the Right Problem
Every strong project starts with the right question. We clarify what actually needs to be solved to move your business forward before a single person is recruited.
Design for Depth and Relevance
Custom questions deserve custom design. We build a framework for every project to determine exactly which cognitive and emotional responses need to be elicited, then choose the methods that will surface them.
Apply Multidisciplinary Thinking
Our toolbox draws on psychology, behavioral economics, cultural anthropology, and a master's-level foundation in creative problem-solving. That last one is the differentiator: a rare combination in this field, and the reason our findings arrive ready to use.
Drive Toward Clarity and Action
Every deliverable is built to direct as well as inform. You leave with implications, priorities, and the next step.
The Toolbox
A Full Toolbox, Ready for Any Problem
Depending on what the problem calls for, we bring frameworks including FourSight, Creative Problem Solving (CPS), Design Thinking, Lateral Thinking, and Vertical Thinking approaches. The tools are customized to dig deeper.
- FourSight
- Creative Problem Solving (CPS)
- Design Thinking
- Lateral Thinking
- Vertical Thinking
Frameworks are only half the toolbox. The other half is creative techniques, and Marta literally taught the class: her Qual Creativity Masterclass trained fellow researchers in 100+ techniques for breakthrough insights. Those same techniques are built into every NuThinking engagement.
Cultural Fluency
Culture, Understood from the Inside
Cracking the culture code takes more than good intentions. It takes a research approach that digs into values and beliefs, deep, lifelong fluency in Hispanic/Latino consumer culture, and the discipline to turn that understanding into strategies your team can act on.
That’s the perspective Marta brought to the stage as keynote speaker at IIEX Latin America.
Why our clients recommend us
Instrumental each step of the way in explaining how and why some processes should be somewhat different for the Latino audience.
Why our clients recommend us
The 'complete package' in a moderator, doing a great job in moderating, analyzing, and presenting; insights into the acculturated and un-acculturated Hispanic marketplace helped frame the research findings and bring the results to life.
Bring Clarity to Your Next Big Decision
If you're tackling a complex challenge and need insight that leads somewhere, let's talk.
That's the training. Here's where it goes to work.