The credentials
A master's-level foundation in Creative Problem Solving, the studied discipline of moving groups from insight to decision. It's a rare credential in qualitative research, and it powers every NuThinking engagement.
Qualitative Research & Strategy
Insight You Can Act On.
Strategy You Can Defend.
NuThinking is trained in the science of turning insight into action. Master's-level Creative Problem Solving, applied across 20+ years and 3,500+ qualitative and strategy sessions with leading brands.
20+
years advising leading brands
3,500+
Qualitative and Strategy Sessions
12+
categories, from CPG to community
Published Thinking
Where my ideas are shaping the conversation
On Stage
Sharing new thinking with the insights community
NuThinking: deep qualitative insight leads to clear strategic direction
The NuThinking Difference
Trained in the science of turning insight into answers to complex business questions.
Fortune 500 Companies Trust Us Because…
Insight Pays Off When It Shapes a Decision
Your team invests in qualitative research to understand people better. That understanding pays off the moment it shapes a decision. Turning one into the other is a skill, and it's a skill you can train for. That training is the reason NuThinking exists.
Why our clients recommend us
Her rapport was strong with clients and respondents, and her final analysis really illuminated how the audience operates in the category.
The NuThinking Difference
Trained in the Science of Action
The craft
3,500+ sessions of moderating, facilitating, and analysis. Pattern recognition for breakthrough insights.
The cultural range
Bilingual, bicultural fluency, including deep Hispanic/Latino consumer expertise, so every insight arrives with its full meaning intact.
Why our clients recommend us
Dedicated multicultural research and Human Insight expert that always delivers for clients. Unique ability to connect with consumers, across all walks of life and cultural variances, and make them feel at home, and thus allowing her to dig deeper and mine their emotions.
What We Do
NuThinking Turns Insight into Action
"Why do they really buy?"
Connecting with your consumers deeply
Uncover the emotional, cultural, and behavioral drivers behind decisions and unmet needs.
"How do we get past the obvious?"
Generate new thinking
Use proven creative techniques, grounded in psychology and behavioral science, to get honest answers you can act on.
"What are the next steps?"
Translate into strategy
Turn findings into clear priorities and next steps your team can move on immediately.
Why our clients recommend us
Worked to fully understand the business objectives and design qualitative research that was engaging and innovative. We gained rich insights that helped shape a very successful communication plan.
Where We Deliver Impact
Three Ways We Work Together
Creative Problem Solving
Qualitative Research & Insight Generation
Exploratory research, positioning and messaging, innovation, and concept testing.
Strategy & Insight Translation
Turning qualitative insight into clear, action-ready reports your whole team can use to move and align behind.
Workshops & Facilitation
Strategic planning sessions, action plan development, co-creation, and creativity training that move a room from stuck to aligned in a day.
Why our clients recommend us
Uniquely qualified to use creative techniques for turning insights into strategy through extensive training in creativity and problem-solving. Designed and executed a two-phase exploratory research project to uncover insights for strategic initiative improvement. The insights and strategic implications enabled our team to optimize the way the city works with youth-serving organizations.
How We Work
A Trained Approach to Solving Complex Problems
1
Start with the right problem
Clarify what actually needs to be solved to move the business forward.
2
Design and customize for depth and relevance
Build a custom framework that uncovers insight that means something.
3
Apply multidisciplinary thinking
Draw on psychology, behavioral economics, and cultural context to enrich every design.
4
Drive toward clarity and action
Deliver outputs built to inform a decision and direct the next move.
Why Clients Choose Us
What You Walk Away With
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Decisions, not decks. Every engagement ends in a prioritized next move your team can act on, not a report to interpret later.
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The right problem, named. We separate systemic issues from isolated feedback, so you fix what actually matters.
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One senior partner, start to finish. The person who designs your research is the person who presents the findings.
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Solutions built to defend. Practical and implementable, ready for your team to stand behind in the room.
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A straight answer on fit. If NuThinking isn't right for the challenge, you'll hear it early, before anyone spends a dollar.
Why our clients recommend us
Helped lead the brand through revolutionary thinking and re-positioning on the North American Baby Care multicultural business, which helped turn around brand share and equity and drive long-term growth.
One of the strongest strategic partners I have ever worked with, sparked innovative ideas beyond the space we were expecting.
Warmth and empathy, combined with a fierce skill set of qualitative research techniques, are what make the consumer insights strategic and revelatory.
Uniquely equipped to handle any strategic challenge and consistently delivers above and beyond.
Bring Clarity to Your Next Big Decision
If you're tackling a complex challenge and need insight that leads somewhere, let's talk.
So how exactly does insight become strategy? That's the approach.